Credit Card Issuer

Uncovering Hidden Value in Data for Global Credit Card Franchise.

PROBLEM

Consumers use different credit cards for their purchases, even when purchases are strongly associated.

SOLUTION

Data analysis uncovered opportunities for higher share of spending.

  • Analysis of more than 2000 spend patterns identified most strongly associated purchases
  • The derived insight drove development of marketing, offer bundling and pricing

VALUE

Real-time analytics helped maximize revenues.

  • The identified opportunities represented 20% of targeted customer sales and competitor spending valued at more than $60 Billion
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